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Vivera

Tesco to launch plant-based steak in 400 stores

With National Vegetarian Week well under way, it has been announced that Tesco will become the first supermarket in the world to sell a 100% plant-based steak produced by Netherlands-based company, Vivera.

Launching on May 21 in more than 400 UK stores, the large-scale production of the steak has been described as a “major breakthrough”, with Vivera expecting to produce several million pieces in 2018.

According to the company, in June 2018, several large supermarkets will follow in the Netherlands and from the second half of the year, Vivera will also sell the product in other countries in Europe, including German, French and Italian markets.

Gert Jan Gombert of Vivera commented: “A large group of vegetarians, vegans and flexitarians has been very interested in such a product for years. With the breakthrough of its market introduction and large-scale production, a large group of consumers can enjoy this very tasty plant-based product.

“The smell, taste and bite can hardly be distinguished from real steak and we are convinced that this product will meet a large need of consumers. It is very important that we eat less meat, both for our own health, animal welfare and for our planet. Innovative and high-quality plant-based products can make a significant contribution here.”

Only plant-based ingredients, such as wheat and soy are used in the steak’s production, allowing both vegetarians, vegans and flexitarians to enjoy it.

According to Food and Agriculture Organization of the UN, the world’s meat production is projected to double by 2050, meaning that the availability of meat alternatives becomes “more relevant than before”.

Vivera’s focus is to established a 100% plant-based product portfolio before the end of 2018, as it currently consists of more than 40 different meat alternatives.